Past Annual Reports: 2011 2010 2009

Dear Friends,

In 2012, our steadfast focus was on making gains toward our near-term goal to achieve proof of concept of the Nuru Model. We wanted to build on the R&D of the previous years when we invested time researching best practices and testing various prototypes to tighten our model up and build a more efficient organization. I am proud to say that we are making great progress toward this end.

Our 2012 metrics showed us the tremendous impact the Nuru Model is having in Kenya: Nuru members experienced an average maize yield increase of 123%; our members repaid 96.8% of agriculture loans and 100% of cash loans distributed through our Community Economic Development Program. These achievements, along with the training offered by our Healthcare and Education Programs, are giving families the option to make meaningful choices to improve their lives in a sustainable way.

One of the things that impressed me most about Nuru’s growth this past year is the organization’s growing independence from me. Founder’s syndrome is a disease that kills many promising new companies before they can reach a catalytic growth phase, and we never want to fall into this trap. I am so humbled by the people and systems that we as a team have put in place to become a more sustainable organization.

2012 was an important year for transparency, accountability, iteration, and growth. We had third-party investors take a close look at the Nuru Model to identify weak areas so we can innovate to produce greater levels of impact and sustainability. Dalberg Strategic Advisory Firm conducted a robust, high level strategic review of the Nuru Model and organization as commissioned by key Nuru investors. Lessons learned from these strategic reviews are currently being incorporated into the Model to drive greater efficacy of our programs and greater efficiency in the organization.

Thank you for making 2012 a year of significant advancement in the global fight against extreme poverty. I look forward now to fighting next to you as we step into 2013 together.

Stay in the fight,

Jake Harriman Chief Executive Officer
“Thank you for making 2012
a year of significant advancement
in the global fight against extreme poverty.”

Nuru international is ending extreme poverty in remote, rural areas.

View all of Nuru’s videos at


Nuru currently works in East Africa training local leaders to solve problems in their communities related to four areas of need: hunger; inability to cope with economic shocks; preventable disease and death; and lack of quality education for children.

Nuru concurrently recruits successful local business people to start profitable businesses to fund its poverty-fighting work. Nuru’s vision is to create a world where people living in extreme poverty can make meaningful choices to improve their lives in a sustainable way.


Nuru seeks to prove that its successful impact can continue to scale without dependence on external staff and resources. We believe in the power of true local ownership in optimizing design, innovation, and sustainability in fighting poverty.

This means that in order to fully prove that the Nuru Model works, the international staff must exit the project. In order to do that, we need to have clearly defined exit criteria enabling us to know when we have achieved success—criteria showing that we have created a completely self-sustaining entity that is improving the lives of families in the project area. In 2012, the M&E Team was able to refine what those exit criteria look like so that we can now clearly describe what the successful end state looks like for Nuru Kenya that will facilitate exit.

Another pillar of proof of concept is successfully implementing the Nuru Model in a second country to show that the Nuru Model is not just a Kenya success phenomenon. In 2012, we were able to overcome significant obstacles to establish Nuru Ethiopia, a registered, international NGO in Ethiopia. We conducted a rigorous situational analysis, hired a senior Ethiopian management team, established an administrative and logistics infrastructure for the project and began construction of the Foundation Team compound there. Nuru Ethiopia program training will commence in March 2013 with the insertion of the Scout Team.

image image

Dear Supporters,

2012 marked the beginning of my time with Nuru, and while I’ve only been on board a few months, this amazing adventure filled with growth, and yes, challenges, is one that I’m extraordinarily lucky to be a part of.

As we prepared to expand to Ethiopia, we spent considerable time and resources tightening our finance and accounting processes and policies in Kenya and the US so that we could replicate these systems in Ethiopia. We created and implemented financial policy manuals for both Kenya and the US and completed our audits for both countries seamlessly. (Our audits and Form 990s are always available to the public on our website.) We are proud of the accounting rigor we have in place and will continue to strive for financial excellence in 2013, focusing on budget processes and reporting. As always, we are committed to financial accountability and transparency.

In Kenya, we invested heavily in our Social Enterprises (formerly IGA) program, the foundation of our financial sustainability model. Nuru Kenya was able to achieve a sustainability ratio (Social Enterprises revenue/total Nuru Kenya expenses) of 60%. This was in large part due to the success of our Agribusiness unit, which includes maize trade and maize loans. By hiring a Social Enterprise Business Consultant as well as MBA interns and research assistants, we have laid the groundwork to expand our dairy and consumer products businesses in 2013.

We continued to be honored by the generous support of our donors which enabled us to move closer to proof of concept by laying the groundwork for Ethiopia, continuing to scale in Kenya, growing our Social Enterprises business, and investing in our most important asset, our people. While our cost base increased in 2012, we spent every dollar wisely and positioned ourselves well for scaling and sustainability.

I look forward to continuing to share our story with you. Thank you for joining us in the fight to end extreme poverty.

Nisha Chakravarty Chief Financial Officer
“As always, we are committed to financial accountability & transparency.”

Agriculture Overcoming hunger


Increased yields for 2,783 farmers producing
an approximate total of 43,744 bags (90 kg) or 3,937
metric tonnes of maize.


New farmers averaged 12.9 bags (each weighing 90 kg) per acre in 2012 long rains season compared to 5.8 bags per acre in 2011 long rains season.


On average, farmers new to Nuru in the 2012 long rains season experienced a 123% yield increase
in comparison with 2011 long rains yields.

Non-Nuru Farmer Gross Income Nuru Farmer Potential Gross Income

Developed a model to determine that with a 123% yield increase for 2012, Nuru farmers have the potential to increase their gross income by 135% (revenue minus cost of farm inputs) compared to the income of non-Nuru farmers, on average per acre of maize farmed.


Initiated 2013 long rains season through farmer recruitment events and farm inputs distribution, putting the Agriculture Program on track to meet the milestone of distributing agricultural loans to 4,500 farmers during
2013 long rains.


By December 31, 2012, achieved a
96.80% agriculture loan repayment.


Community Economic Development Coping with economic shocks successfully


59.5% of 1,491 Community Economic Development (CED) members regularly participated in savings programs (qualified as attending 75% of the meetings and saving 75% of the time).


Data collected indicates that CED members are saving money during the harvest seasons of Q1 & Q3, and withdrawing from savings during lean (hunger) seasons of Q2 & Q4 to cope with shocks.


2,738,130 Ksh | $32,213.29 USD
Total amount loaned


100% repayment
achieved for all 2012 CED loans.


Conducted a short qualitative survey among CED members to determine their preparedness levels to shocks;
100% reported that they would use their Nuru savings to cope if a blight like Maize
Lethal Necrosis Disease (MLND) hit their farm/maize.


Healthcare Averting preventable disease & death


Launched new Kikundi (unit of Field Officers), training
12 new Field Officers
(FOs) in the Kehancha Division to cover four additional sub-locations (Ihore-Tisinye, Ihore–Nguku, Nyamaranya and Nyamotambe).


Nuru Kenya Healthcare Training Manager facilitated a 13-day participatory training series for 18 FOs, covering topics related to specific diseases and health complications, behavior change, communication and sales.


Healthcare team developed and implemented the
HC monitoring system to track Field Officer performance and community health trends.


1,496 households in Isebania and Kehancha Divisions received monthly visits from Nuru Healthcare FOs who used Tailored Interpersonal Communications to teach ten healthy behaviors.


Our newly developed Social Marketing (SM) Team launched their first campaign for the NuChoo which features a concrete slab latrine that is affordable, durable and safer than currently used structures; the launch coincided with maize sales and a total of 26 latrines were sold.


The Healthcare Team conducted Barrier Analysis
for Antenatal Clinic
(ANC) Visits for use in
2013 SM campaign.


Education Offering access to quality education for children


Conducted Education Outreach Program for 3,806 students in 9 schools throughout Isebania division bi-weekly for grades Pre-Unit through Standard 7
throughout 2012.


Completed baseline and follow-up data collection in 9 primary schools in Isebania Division using the Uwezo tool to measure Standard 2 level literacy among 100% of students in Standard 2-7 classes.

Standard 2 levels Nuru School students

Concluded work at our test school, PAG Primary, because students consistently exceeded Standard 2 levels; our observations and assessments confirmed that schools in more central town settings have higher achievement levels, have better resources and do not fit within our target population.


Mid-year, the Learning Center welcomed its largest student population to date, registering over 700 students using newly implemented student attendance and tracking systems; however, a change to the Kenyan school schedule has resulted in us discontinuing
the Learning Center program and focusing on the
Outreach Program.


Hired and trained additional staff to fill gaps, including a Training Manager in preparation to scale to three
new schools
in January 2013; our staff solidified relationships with Mabera school heads and Ministry of Education officials to establish our outreach schedule and ensure smooth operations in January 2013.

Researched frequency and duration issues associated with intervention; prepared to test increased frequency of Outreach Program in Mabera beginning January 2013 (1 hour per week/grade/school as
compared with current Outreach Program of 1 hour bi-weekly/grade/school in Isebania) and to measure
3 comparison schools in Mabera that will not be
receiving Outreach.

US Financial Information
Public Support and Revenues
Grants and Donations 3,093,410
In-Kind Donations 226,572
Special Events (Net of Direct Benefits to Donors of $0) 3,233
Interest 1,401
Realized Gain on Investment 44
Sales (Net of Cost of Sales of $3,569) (295)
Total Public Support and Revenues 3,324,365
Program Services
International Development 2,281,423
Awareness 691,480
Total Program Services 2,972,903
Management and General 714,621
Fundraising 193,199
Total Functional Expenses 3,880,723
Unrealized Loss on Investments 1,228
Loss on Disposition of Fixed Assets 3,530
Total Functional Expenses and Losses 3,885,481
Net Assets
Change in Net Assets (561,116)
Net Assets, Beginning of Year 1,877,367
Net Assets, End of Year 1,316,251
image image image image

Prepared by Elizabeth Atherton.
*All Figures in U.S. Dollars

Nuru International is a 501(c)(3) non-profit, public benefit charity and meets all 20 Better Business Bureau Charity Standards. Nuru has been awarded the Independent Charities Seal of Excellence for certifying, documenting and demonstrating that we meet the highest standards of public accountability, program effectiveness and cost effectiveness. “Nuru” is a Kiswahili word meaning light.

Kenya Financial Information
Public Support and Revenues
Donations & Grants 884,464
Program Revenue 501,324
Exchange Gains 4,877
Total Revenue 1,390,665
Program Services
Healthcare Program 39,753
Education Program 31,816
Community Economic Dev 23,982
Agriculture Program 112,558
Leadership 18,809
Monitoring & Evaluation 27,724
IGA 94,293
IGA - Cost of Goods Sold 562,219
Total Program Expenses 911,153
Management and Administrative 185,824
Total Functional Expenses 1,096,977
Cash 188,927
Program Loans Receivable 93,309
Program Inventories 448,855
Total Current Assets 731,092
Fixed Assets 538,435
Other Long Term Assets 16,208
Total Assets 1,285,735
Current Liabilities 28,511
Total Net Assets (Unrestricted) 1,257,223
Total Liabilities and Net Assets 1,285,735
Change in Net Assets 293,688
Beginning Net Assets 963,536
Ending Net Assets 1,257,223

Audited by: Obwanga and Associates, Certified Public Accountants (CPAK).
*All Figures in U.S. Dollars

Donor Recognition
  • Aaron Fu
  • Alan Waxman
  • Alex and Polly Ryerson
  • Beachwood Community Fund
  • Bryan Kidd
  • David and Lavila Nancarrow
  • Erol Foundation
  • Gary and Michelle Dillabough
  • Goldman Sachs Gives: Gene Sykes
  • Goldman Sachs Gives: Joe Gleberman
  • Grousbeck Family Foundation
  • Harold Hirsch Scholarship Fund
  • Hoku Foundation
  • Jasmine Social Investments
  • Jim Ellis
  • JoeBen Bevirt and Jenny Barchas
  • John and Melissa Hancox
  • Johnson Charitable Gift Fund
  • Kate and Bill Duhamel
  • Kathleen Bonasso
  • Keith Watts
  • Margueritte Bassali
  • Marie Halley and Antoine Haddad
  • Mulago Foundation
  • No Fluff Just Stuff Software Symposium Series Tour
  • Paul and Heather Haaga
  • Peery Foundation
  • Pershing Square Foundation
  • Robert S. Limited Charitable Fund
  • Robertson Foundation
  • Ruth Dhanaraj
  • San Francisco Foundation
  • Sevenly
  • Stanford University’s Center on Philanthropy
  • and Civil Society
  • Stephen and Amanda Houghton
  • The Craig and Susan McCaw Foundation
  • The Grace and Mercy Foundation, Inc
  • The Taweel Family Fund
  • Todd and Tanya Mace
  • Anonymous (4)
  • Aaron and Josalyn Mann
  • Abby Hills
  • Adam and Juliana Riley
  • Adam and Lauren Faul
  • Adam Fleming
  • Aerie and Laura Changala
  • Alejandro Nunez
  • Alicia Levesque
  • Alison Hoyt
  • Allen Badeau
  • Andew Dawn
  • Andres Rivera
  • Andres Vargas Lugo
  • Andrew Lurker
  • Andy and Jenn Cogar
  • Anna Siverd
  • Bart and Liz Peintner
  • Basil and Debbie Fthenakis
  • Becky Charlton
  • Ben and Lorrie Young
  • Ben Oakes
  • Ben Whitehair
  • Benjamin Kelm
  • Bill and Jean Ghera
  • Billy and Jamie Williams
  • Bradley Prugh
  • Brandon Wong
  • Brendan and Kim Higgins
  • Brendan Bosch
  • Brett and Amanda Jo Huffman
  • Brian and Megan Shope
  • Brian Braat
  • Brian Von Kraus
  • Brook Changala
  • Brooke Summers
  • Bryan Kidd
  • Cameron and Sarah King
  • Cammy Elquist LoRe’
  • Carmen Abreu
  • Caroline Barlerin
  • Carolyn Dunaway
  • Cevin and Colleen Thornbrugh
  • Chad and Jenee Gremel
  • Charles Gunn
  • Charles Molloy
  • Charles Steitz
  • Charles Wanker
  • Charlie Williams
  • Chelsea Trotter
  • Cheri Dial
  • Chris and Kelly Lagioia
  • Chris Dalton
  • Christa Falk
  • Christopher and Ashley Lang
  • Christopher and Staci Baker
  • Christopher Curran
  • Colleen Matz
  • Corey and Cole Bozic
  • Daisy Vargas
  • Dan Weihe
  • Daniel and Michaelanne Helms
  • Daniel Harrison
  • Danielle Ferrari
  • Dave and Kati Williams
  • Dave Felton
  • David and Janine Brown
  • David and Kate Kennedy
  • David and Kathy Carreon
  • David Fitzell
  • David Inman
  • David Klaus
  • Dean Hancox
  • Denise Varriano
  • Derek and Becca Roberts
  • Derek and Lauren Yankoff
  • Dick and Pat Lenham
  • Dick and Sibyl Towner
  • Don and Katie Faul
  • Doug and Diane Swearingen
  • Doug and Nicole Scott
  • Douglas and Anne Wood
  • Drew and Ali Bray
  • Emily Babbitt De Nicasio
  • Eric and Sally Benson
  • Eric Liese
  • Erik Bengtsson
  • Erika Stafne
  • Esther Reichlin
  • Fabio and Elena Santini
  • Fred Bruni
  • Geoff and Lisa Weisenberger
  • Geoff Blum
  • Giovanni Portogallo
  • Glenn Schatz
  • Gloria Cathey
  • Greg Hunter
  • Gregg McLaughlin
  • Gregory Carter
  • Gregory Goodman
  • Harry Soza
  • Harvest Christian Church
  • Henry Webster-Mellon
  • Holly Martin
  • Jack Edwards
  • Jacob Anderson
  • Jacob Cox
  • Jacquelyn Core
  • Jake Harriman
  • James Hodge
  • James Vincent
  • Jane Petree
  • Jared Voneida
  • Jason and Julie Herzog
  • Jason Morrow
  • Jean-Marie Hegarty
  • Jeff and Barbie Jackson
  • Jeff and Lorrie Beaumont
  • Jeff and Tama Schut
  • Jeffrey and Sarah Dodson
  • Jennifer Schaap
  • Jeremy Dailey
  • Jessica Thompson
  • Jessie Wagner
  • Jim Eaton
  • JJ Ethridge
  • Joe Goodwin
  • Joe Griffith
  • Joel Morrison
  • Joey and Brittani Swearingen
  • John and Ann Walz
  • John and Hannah Park
  • John and Melissa Hancox
  • John and Nancy Ortberg
  • John Jansen
  • John Owens
  • Jose Luis Campanello
  • Josephine Reece
  • Josh Lauman
  • Joy and Jared Goor
  • Joy Hunte
  • Julie Ream
  • Justin Thompson
  • Katherine Charles
  • Kati Bailey
  • Katie Keil
  • Kayla Show
  • Keith and Laura Galloway
  • Kenji Gjovig
  • Kent and Sarah McBride
  • Kiersten Regelin
  • Kim Raymond
  • Kimberley Kates
  • Kirk and Allison Copen
  • Kurt Scherer
  • Kyle Hency
  • Larry and Linda Snyder
  • Lars Simonsen and Suzi Oud
  • LCDR Michael Files
  • Leslie Morley
  • Lisa Hough
  • Lori Hermann
  • Lucia Tedesco
  • Luke and Diane Harriman
  • Luke Semple
  • Lyn Few
  • Lynn Marmer
  • Maggie Hensle
  • Mallory Minor
  • Marc and Amanda Hinkle
  • Marcia Grondahl
  • Mare Stewart
  • Margaret Hummelman
  • Margaret Nyweide
  • Mark and Jamie Thrash
  • Mark and Karen Blocher
  • Marshall and Alyson Croft
  • Marshall and Emily McLaughlin
  • Mary and Greg Dodge
  • Mary Ann Ryerson
  • Matt and Sarah Wilkerson
  • Matthew and Jodie Dodge
  • Matthew Miller
  • Maureen Faul
  • Megan and James Bouck
  • Megan Pavlock
  • Meghan Baird
  • Melissa Palmisciano
  • Meredith Pace
  • Merlyn Medley
  • Micah and Nesha Crossman
  • Michael Changala
  • Mike and Anita Hancox
  • Mike and Jan Harriman
  • Mitch and Nicole Eisenberg
  • Nissa and Steve Van Riper
  • Noah Campbell
  • Pat Forbes
  • Patricia Olson
  • Patricia Sory
  • Paul and Janet Kokot
  • Paul Shortt
  • Primla Wilson
  • Rachel seaman
  • Rainer Fehrenbacher
  • Randy and Heather Warren
  • Raymond Cattaneo
  • Rebecca Meinhard
  • Reuben Hernandez
  • Ricardo Cortes and Kristina Faul
  • Richard and Marilyn Scott
  • Richard Cummins
  • Richard Ferrari Family Foundation
  • Rick and Lauren Ullman
  • Rob and April Pack
  • Robin Konrad
  • Rodney and Connie Roberts
  • Ryan and Sarah Trommer
  • Ryan Middlemiss
  • Ryan Smither
  • Sallie Smith
  • Scott and Danielle Taylor
  • Serguei Tiourine
  • Seth Wolcott
  • Shawn and Jennifer Carolan
  • Sherri Meyer
  • Simit Patel
  • Smart Choice Computer Solutions
  • Stephanie Brandt
  • Stephen Ridenour
  • Steve and Liz Powell
  • Steve Feldman
  • Stuart Godwin
  • Terri Stupar
  • Thomas and Allison Stettner
  • Thomas and Joni Albrecht
  • Tim Hopewell
  • Tim Van Gorp
  • Timothy Whalen
  • Tina Kambarian
  • Todd and Tanya Mace
  • Todd Katter
  • Tom and Andrea Kazarian
  • Tom and Ann Keefer
  • Tony and Diane Tarantini
  • Tony and Heather Mauro
  • Trent and Mary Margaret Park
  • Trey Dunham
  • Troy and Dione Hickerson
  • Troy and Stacy Tertany
  • Tyler Nelsen
  • Tyler Payne
  • Vanessa Vancour
  • Victor Cardenas and Elizabeth Vaughan
  • Vitali Dorosh
  • Vivian Lu
  • Wes and Jenna Mace
  • Will Kerr
  • Will Winfrey
  • Zack Arnold
  • Anonymous (9)
NURU International Leadership
Nuru International Strategic Leadership Team Jake Harriman, Chief Executive Officer

Jake graduated with distinction from the U.S. Naval Academy and served seven and a half years as an Infantry and Special Operations Platoon Commander in the Marine Corps. He led four operational deployments and was awarded the Bronze Star for actions in combat. From his experiences, Jake came to believe that the “War on Terror” won’t be won on the battlefield alone: the contributing causes of terrorism – disenfranchisement, lack of education, and extreme poverty – must also be eradicated. Jake left his military career and enrolled at the Stanford Graduate School of Business to build an organization focused on tackling extreme poverty.

Nisha Chakravarty, Chief Financial Officer

Nisha earned a B.A./B.S. at the Wharton School and an M.A. in Quantitative Methods in Social Sciences at Columbia University. She led shared service strategy in Vice President roles at Lehman Brothers in India and Goldman Sachs in New York and served as Chief Financial and Operating Officer for KIPP LA.

Charles Molloy, Chief Development Officer

Charles has over 30 years of success as a fundraising executive. He has served on the senior management teams at CARE International and MAP International and lead development teams at Bread for the World, American Humane and Rockefeller University.

Aerie Changala, Director of International Operations

Aerie earned his BA in International Affairs from John Cabot University (Rome, Italy) and his MA in International Conflict Analysis from the University of Kent (Canterbury, UK). He speaks seven languages and served as a Peace Corps Volunteer in Burkina Faso before joining Nuru in 2008 as Team Leader and CED Program Manager for Nuru Kenya.

Gabrielle Blocher, Director of Monitoring and Evaluation

Gaby earned her MBA from Columbia Business School and her BS in Oceanography from the U.S. Naval Academy. She served as a logistics officer and an officer recruiter for the U.S. Marines for five years and worked as a management consultant for Booz and Company. She has led Nuru’s M&E Team since January 2009.

Karina Sobieski, Director of HR and Administration

Karina earned her Master’s Degree in Psychology from the Warsaw School of Social Psychology in Poland. Formerly, Karina managed the recruiting activities at McKinsey & Company Poland and developed and managed the recruitment process for Citigold Wealth Management Division in Poland.

Board of Directors
  • John Hancox, Board Chairman
  • Don Faul
  • Andy Cogar
  • Trey Dunham
  • Kim Keating
  • Jake Harriman
Board of Advisors
  • Irv Grousbeck
  • Peter Wagner
image border